“Winter is coming!” It means that, promotional agendas and notebooks will appear on our desks soon. I, myself have never been a fan of promotional notebooks or agendas so far. Even though they bear high quality, I am quite turned off by big corporate names on the cover or ads inside. Therefore I would like to introduce you with the best practive I have ever seen so far.
When Fatih a fountain pen gourmet as well as the Advertising Manager of Metal Yapi told me that he will be bringing some notebooks for me, I thanked but I have to admit I murmured myself “Hope not another notebook to put aside without using”. And this is the story of how I met with (your mother) my frequently used notebooks of nowadays.
Fatih, customized those notebooks by himself. They all have back stitches matching with the inner cover. If the inner cover is red, then the back stitch is also red.
And what about the paper? For the inner pages 80 gr ivory and for cover it is used 300 gr craft paper. (This year the promotional notebooks will be printed on 90 gr paper) Since they cannot find dotted paper to make the notebooks, they made it printed in a printing center. Another quality of the notebook is that all the pages have perforation on the side. So you don’t harm the spine of the notebook while you are tearing down a page.
On the back of the cover, there is a pocket. I know it is not folded but still a pocket! Pockeeeetttt 🙂
Again as a great blogger feature we have a rotated photo!!! I tried the notebook with Sailor King of Pen, Waterman Harley Davidson, Montblanc No:32 and the wettest pen I have ever used Faber Castell Ambition.
I like the general performance of this notebook but it bleeds with the wet pens. Recently I have been carrying this notebook all the time. It is not very thick and the sizes are 14×21 cm. I used to carry very small notebook in my bag but I realized they are not very comfortable for long writing sessions. But since this one is quite lightweight and slim, it is ideal to carry in the bag.
To put in a nutshell, even though it is promotional, it is possible to design something to match with people’s needs. I don’t remember any of the agendas I recieved last year, since they had giant names on the covers and merely a place to write inside because of the advertisements. But I carry this notebooks since I received them. Who makes itself reminded? Ones spending more, making big fancy agendas or the ones designing a plain notebook with considering the needs of people who will use it?